Healthiest Cities Campaign
The Healthiest Cities in America Report is Mindbody’s annual, data-driven look at how U.S. cities compare on health and wellness habits. It was built to earn media coverage and backlinks while positioning Mindbody as a trusted voice in fitness and wellness.
As the lead designer, I created data visualizations and consumer-friendly graphics that were easy to scan and share. The report is published on the Mindbody blog and pitched to major media early in the year, when conversations around health and self-improvement are at their peak, so the design needed to work both as a standalone destination and as a source journalists could quickly pull from.
Role: Senior Visual Designer
Software: Figma, After Effects
Art Direction
When I first approached the art direction for this project, I created four distinct concepts for the look and feel. To help stakeholders picture the final result, I showed where I pulled inspiration from, typography treatments, sample blog graphics and social media designs showing how each concept could come to life.
Final Blog Design
To view the full blog PDF click here
Once the PR team and VP of Brand selected a design direction, I applied the look and feel to the top 10 blog graphics.
Marketing Collateral
To promote the article I designed social media posts and data visualizations for the PR team to share with reporters.
