State of the Industry Report
The Mindbody State of the Industry report set out to give a clear picture of where the wellness industry stands today. By combining first-party data, key findings, and customer quotes, it highlighted the challenges and opportunities ahead for business owners. It was also designed to reinforce Mindbody’s reputation as the leader in wellness trends and data, drive organic traffic, and inform content and integrated marketing strategies.
Role: Senior Visual Designer
Software: Figma
Art Direction
When I first approached the art direction for this project, I created three distinct concepts for the look and feel of the report. To help stakeholders picture the final result, I outlined typography and color palettes for each, along with sample report pages and social media designs showing how each concept could come to life.
Final Report Design
To view the full report PDF click here
Once the PR team and VP of Brand selected a design direction, I applied the look and feel to create the 32 page report. The design system made it efficient to build clear data visuals and pace each section with customer quotes and imagery, keeping readers engaged from start to finish.
Marketing Collateral
With the report finished, I used the same design system to create social and promotional assets, keeping the campaign visually consistent and recognizable across every channel.
